Fashioning brand
vision into success



About Us


Yonathan R. Azran

Yonathan Azran has a diverse background in the entrepreneurship, fashion, and finance industries. With his exposure to fashion and generationally defining brand launches, Azran saw the vital role that finance plays in creative spaces, especially the fashion industry. He then decided to pursue his education at the renowned USC Marshall School of Business.

After working with successful high-value brands across companies of all sizes, he oversaw the financial success of Chilli Beans, a Brazilian sunglass company, during its US launch following a significant investment from Gavea, a JP Morgan-owned PE. He then worked with Jordan Possell, ex-CFO at Beachmint, overseeing companies like Carbon38, Dailylook, and, helping them position themselves for fundraising and growth.

Yonathan then used his expertise and founded NGU Consulting in 2016 to bring accounting, digital marketing analysis, and financial knowledge to companies. He oversaw companies such as Jaanuu, RtA, Jonathan Simkhai, Land of Distraction, Ghostflower, Dress the Population and others, which aggregately exceeded $80 million in revenue per year and raised over $30 million in capital.

Bobby I. Benveniste

Making the transition from corporate law in Los Angeles, Bobby I. Benveniste moved on to grow over 120 globe-spanning accounts from Tokyo to Toronto. When he decided to shift his career, he launched EISBAR and Kirtik, award-winning men’s contemporary sportswear lines.

Bobby then made the transition into a role at NBC’s Fashion Star as a Manufacturing Producer, directly responsible for recreating a factory to manage a challenging workflow and establishing a system of communications between designers, networks, and retailers. He also managed creative logistics post-taping, including pre-production, format methodology for foreign markets, and ongoing supervision of garment production.

Currently, he’s a freelance CEO, COO, and Brand Manager for retailers and manufacturers. He brings his expertise from the fashion industry into startup businesses and oversees all initial deliverables such as sourcing designers, negotiating rates, and solidifying a viable marketing and business plan, helping them avoid common pitfalls during their first year of operation.


Our services


Finance & Banking Services


Full audit of current accounting practices and books

Monthly financial and accounting reports

A/P Management

Payroll and expense reimbursement

Bank and credit card reconciliation

Month & year-end closing

Sales tax filing and deposits (nexus exposure review)

Account setup for ADP, Gusto, Zenefits, and Trinet

Financial Statements review and creation

Financial Planning & Analysis

Financial Strategy review and optimization for B2C and B2B organizations

Financial Modeling

Budgeting and planning

Cash burn and financial forecasting

Understanding, strategizing and boosting revenue growth

Revenue opportunities review and expansion

OpEx review and optimization

KPI dashboard

Variance analysis and reporting

Audits of margin, cost and price strategies

Cost and pricing strategy



Operations & I.T.

Infrastructure & Merchandising

Operational roadmaps and strategy for B2C and B2B organizations

Supervision of e-commerce building

Identifying and exploring distribution channels

Product and inventory management

Selection and implementation of financial and ERP systems

Selection, management, and supervision of agency work

Data-driven merchandising development


Product Placement

Wholesale Management

Business Development 





Full Time

Part Time

Free Lance



Digital Marketing & Online Services

Acquisition and Retention-focused Digital Marketing

Acquisition centered on e-commerce, targeted and re-targeting campaigns for G-Suite and Ads Manager

Engagement, segmentation and analysis for prospects and active customers

Analysis and segmentation to boost customer purchase activity

Email marketing strategies to foster and manage customer relationships

Enhancing e-commerce strategy with the goal to optimize sales and extend customer LTV

Lifetime value metrics and strategy

Analysis of lifetime value metrics such as CPA, churn, repeat rate, UPT, and AUR and contribution margin to increase LTV  and shortened payback period

Acquisition cost strategy

Review and analyze targeted channels

Determine acquisition cost per channel

Track channel return on ad spend alongside plan

Digital Marketing Review and Analysis

Audience and customer behavior analysis

Units Per Transaction (UPT), Average Unit Retail (AUR), Average Unit Cost (AUC), Mark-up, contribution margin

Create break even and profitability paths through optimized UPT, AUR, and mark-up.

Drive strategy and analyze performance using historical and forecasted UPT, AUR, mark-up and contribution margin data

Profitability on unit and order economics

Order-level breakdown of revenues to maximize bottom line contribution

Retention cost strategy

Review retention channels, spend and return on spend

Analysis and optimization of repeat rate

ROPI Analysis

Tracking and optimization of return on promotional spend

Digital traffic analysis and review

Analysis of current traffic flows and growth strategies

Dynamic consulting, strategy, and empowerment through numbers


Our Clients


Adam Saaks - Afterpay - Carbon 38 - Cohestive and Co. - Coordinates - Ghost Flower - Gigi C Bikinis - Ikaria - JAANUU - Jonathan Simkhai - Land of Distraction - MLV - On A Wing And Prayer - Roe + May - RTA - Staud



Our Partners



Contact Us


We’d love to hear about your brand, let’s get in touch!


Yonathan R. Azran

T: 310-936-2507


Bobby I. Benveniste

T: 310-866-1861